Oft perceived as innovators, trend starters and predictors of the next big thing, Millennial males lead the pack, in one way or the other. With significant spending power and men 18-34 years old ...

Meredith Pierce works in marketing and plans group trips on the side. She said it's a great way to make friends and fund ...

At Planful Perform25, Lyre’s CFO Ross Aird delivered a candid account of moving from spreadsheet chaos to structured ...

Brands and advertisers just now settling into a post-COVID marketing rhythm could be facing another major disruption, this time in the form of a global recession. With 60% of economists predicting a ...

Costume & production designer, producer, Prada-file and four-time Academy Award winner Catherine Martin is moving into the ...

There are far more everyday people in the world than celebrities, and those everyday people are now driving the next ...

Marketers are using persona-driven AI to enhance customer interactions, test campaigns, and maintain authentic brand voice at ...

Former Red Bull Racing chief executive gave an emotional speech in Milton Keynes as news of his sacking ‘dumbfounded’ staff ...

From Madonna to Jack Nicholson, this performance artist attends Paris Fashion Week impersonating some of the world’s most ...

Anais Gallagher, 25, is not only known as Noel Gallagher's daughter - she is also a huge TikTok star and model who has been helping Gen Z fall in love with Oasis' music ...

Lego elicits a depth of emotion that feels like brand love. But Mr Alvarez wouldn’t put it in that category, because most adults do not continue to have frequent interactions with the products. It’s ...

Researchers from universities in Chile, the United States and beyond found that people seen as “cool” share six key ...