A leadership change naturally raises questions about business stability and growth, but the right PR strategy can set the new ...

3 former Wausau elementary schools listed for sale in next step of consolidation process The Wausau School Board will review offers made on the properties and make final decisions on any sales.

Companies must plan for market access strategies throughout the five-step approach and integrate during execution, as established brands face increasing pricing pressure and evolving reimbursement ...

Benefits of an Effective Employee Onboarding Process A great onboarding process is the first step in ensuring all the time and money you spent on recruiting doesn’t go to waste. Onboarding ...

No, but everyone does need to sign off on the plan before you start writing the whitepaper (more on that in a bit). If everyone on your team is on board with the plan, there will be fewer surprises ...

Align your PPC budget with business goals using top-down targets, bottom-up forecasts, and actionable performance data.

Stop building rigid strategic plans that are obsolete before you finish them, and start using this agile strategy.

The Oceanside City Council has approved a new process for hearing appeals of Planning Commission decisions. The council voted 4-1 Wednesday, with Councilmember Peter Weiss opposed, to switch the ...

Earlier this year, BtoB ran a story on the top anticipated trends for 2010. Once again, marketing accountability was high on the priority list. According to the article, "while proving ROI on ...

Basis step-up simplified Say an individual owns shares in a company with a fair market value (FMV) of $100,000. They acquired ...

Meghan Markle planning expansion of her lifestyle and wellness line only weeks after taking ‘step back’ The Duchess of Sussex recently announced that As Ever would be restocking Brittany Miller ...