A systematic marketing planning process can be adapted to a wide variety of challenges, from launching a new firm or practice area to repositioning an existing firm. Here's how to do it.

5-Step Strategic Marketing Process. Strategic marketing is a planning process that seeks to establish a clear direction and unified purpose for all marketing efforts.

This process, known as marketing planning, ... The process and the steps, however, are the same in all successful companies, regardless of size. Understand the Different Types of Marketing Planning.

In this article, I'll briefly discuss three important steps that can help you and your business's marketing team design and focus upon an effective and successful marketing plan. 1.

In his new book, Corey Morris, details a five-step START Planning process to help brands arrive at their own digital marketing success plans to ensure ROI and business outcomes are at the heart of ...

Here's a step-by-step guide to analyze if hypertargeting fits your marketing plan, including its benefits and platforms that make it work.

Content marketing works best when you have a well-defined strategy and plan. If you have not thought your strategy through, you could be wasting your time and money.

Build your business with our 9-step real estate marketing plan. Start off strong with our free downloadable real estate marketing template.

A number of steps are involved in any strategic planning process, including a strategic marketing planning process. These steps include identifying the overall planning goal, selecting team ...

That agility will be sparked by unknown events that will occur down the track, but strategy demands an a priori approach that pre-exists and predicates the nimbleness. A 12-month marketing plan is ...