We’re living through one of the most profound transformations in marketing – on par with the rise of digital. What makes it ...

Standardized automation marketing processes are no longer optional; they are mandatory for business success. Here are a few tips to help B2B enterprise marketers develop a smart strategy for their ...

Define and automate marketing processes to achieve scale. Having identified successful marketing approaches and campaigns, marketers can scale up their efforts—applying them to a wider base of ...

The Strategic Marketing Process & Its Three Key Phases. One of the keys to tapping into the consumer marketplace is coming up with a product or service that addresses a specific consumer need, ...

Above all, the strategic marketing process should give you a sense of direction and a clear idea of what you hope to achieve. On the one hand, this may sound like no big deal, but this sense of ...

With that in mind and based on my own experience, here are three marketing processes worth automating: Managing Leads. Filling the funnel with a steady stream of new leads is an essential ...

Other pertinent times to audit your marketing processes and communications include: • Before new product or service launches: Each campaign should be viewed through a fresh lens, especially if ...

Aligning Your Sales and Marketing Processes. Neil Rackham, author of SPIN Selling, spoke at the 2012 Business Marketing Association (BMA) annual conference and said the following: "Sales and marketing ...

Even then, ML should be applied strategically within any marketing process, and experience has shown it to provide the greatest benefit to six key functions. Product recommendation.

"The worst thing for us at the company is to be stagnant," Clinch CEO Oz Etzioni said. "We always continue to build and continue to evolve." ...