Raja Rajamannar, chief marketing and communications officer of Mastercard, is one of BI's "Most Innovative CMOs" of 2024. Tapping into people's passions can inspire emotional connections with ...

Your may already be conducting online market research for your business-;but you may not know it. Some of the easiest to use and most common tools are located right at your fingertips. Web ...

Find out more about the average market research analyst salary and learn where the best-paying metropolitan areas are for a market research analysts across the country.

Dig deeper: How to conduct market research. Choose specific demographics to target. Figure out not only who has a need for your product or service, but also who is most likely to buy it.

Through direct observation of people, marketing specialists are able to identify actions and watch how subjects respond to various stimuli. For a small business, observational marketing research ...

Suzi Civita has been promoted to VP of music and Lewis Oberlander to VP of domestic marketing research for Warner Bros. Pictures. Civita, who joined the music division in 1986 and was named a ...

Looking forward, the role of AI in market research is set not just to grow, but to become indispensable. The richness of insights available through open-ended questions, when combined with the ...

Surprisingly, our new research, published in the Journal of Marketing, finds the opposite.People with less knowledge about AI are actually more open to using the technology. We call this ...

Differences Between Marketing Research & Marketing Strategy. To launch a successful business, you will need to advertise your services to the right group of people with the right message.

Market research firms can charge into the thousands of dollars for a market research plan, but there are ways to lessen your costs: Outline your plans carefully and spell out objectives. “A ...