The use of digital clones of real-life models by the fashion industry raises questions about inclusion, consent and privacy.

As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key ...

The unified agency model brings together Mongoose Sports & Entertainment, Populate Social and Singapore-based experiential agency Alive.

In today’s phygital world, most marketers believe that AI-driven hyper-personalisation will revolutionise marketing. Yet, ...

Most comms teams aren’t fluent in AI yet — but fluency is the difference between burnout and better workflows. Here's how to ...

A new generation of marketers are using AI to power content personalization, creative scale and campaign performance.

Hazer Group Ltd. has entered into a binding alliance agreement with Kellogg Brown and Root LLC, a global leader in technology and engineering solutions, for the commercial deployment and licensing of ...

Mongoose has merged Mongoose Sports & Entertainment, Populate Social, and Singapore-based experiential agency ALIVE into one ...

MCP transforms AI from static responders to active agents, reshaping SEO, brand visibility, and how LLMs connect content with ...

E-commerce has brought ease for customers by giving them access to multiple options of a product from all over the world. At ...