It wasn't doctors or researchers who set the bar at 10,000 steps. It was a brand. But decades later, we're still counting ...

Rahul Dayama shared insights on building D2C brands at the Brand World Summit 2025. He emphasised understanding platform ...

Primark has appointed group strategy and digital director Matt Houston to the role of chief customer and digital officer, ...

DoubleDown Interactive continues expanding its global gaming footprint through a carefully orchestrated acquisition of ...

UP has turned a page in the sensory playbook; this time with sound. In an exclusive with BestMediaInfo.com, PepsiCo India’s ...

Standard Bank has launched its new “Keep Growing” brand campaign, a powerful affirmation of the bank’s purpose: “Africa is our home, we drive her growth”. The advertising campaign, which launched with ...

The marketing 3 Ps (Product, Price, Place, Promotion) are a core part of any good business plan. They work together to help ...

A gtm strategy is your roadmap for bringing a product or service to market, making sure everything lines up. Having a strong ...

SMEs in Nigeria and South Africa to receive free AI and digital marketing training through groundbreaking partnership ...

Unification means sharing priorities, building programs together and measuring success in a connected way. It means showing ...

A three-step practice of planning, policy, and mitigation is key to brand reputation management. Ensure that your company has ...

This blog shares 14 proven tactics to help brands drive loyalty, increase repeat purchases, and grow customer value.