Primark has appointed group strategy and digital director Matt Houston to the role of chief customer and digital officer, ...

WPP’s next chapter will be written by Cindy Rose, the seasoned Microsoft executive and long-time WPP board member who steps ...

DoubleDown Interactive continues expanding its global gaming footprint through a carefully orchestrated acquisition of ...

Business process automation is one of the key factors in ensuring the competitiveness of enterprises. Thanks to the ...

UP has turned a page in the sensory playbook; this time with sound. In an exclusive with BestMediaInfo.com, PepsiCo India’s ...

Standard Bank has launched its new “Keep Growing” brand campaign, a powerful affirmation of the bank’s purpose: “Africa is our home, we drive her growth”. The advertising campaign, which launched with ...

Modern brands constantly grapple with ethical dilemma, especially when they find themselves navigating complex reputational ...

The marketing 3 Ps (Product, Price, Place, Promotion) are a core part of any good business plan. They work together to help ...

A gtm strategy is your roadmap for bringing a product or service to market, making sure everything lines up. Having a strong ...

Unification means sharing priorities, building programs together and measuring success in a connected way. It means showing ...

A three-step practice of planning, policy, and mitigation is key to brand reputation management. Ensure that your company has ...

This blog shares 14 proven tactics to help brands drive loyalty, increase repeat purchases, and grow customer value.