It wasn't doctors or researchers who set the bar at 10,000 steps. It was a brand. But decades later, we're still counting ...

Rahul Dayama shared insights on building D2C brands at the Brand World Summit 2025. He emphasised understanding platform ...

A leadership change naturally raises questions about business stability and growth, but the right PR strategy can set the new ...

Shopify reports on 8 strategies to boost customer loyalty, emphasizing subscriptions, niche marketing, personalization, and ...

Primark has appointed group strategy and digital director Matt Houston to the role of chief customer and digital officer, ...

In 2025, the realm of business is incredibly competitive, with more and more companies fighting for space in an overcrowded market. This is why many business owners turn to smart marketing strategies ...

Haleon – a global consumer health leader operating in 170+ countries – faced the growing complexity of marketing governance ...

Level up your ChatGPT skills with these 5 powerful prompts designed to help you craft better, more advanced and nuanced ...

WPP’s next chapter will be written by Cindy Rose, the seasoned Microsoft executive and long-time WPP board member who steps ...

A plane was spotted making a circle, and then the number ‘4’ inside it in the clear blue skies across the United States.

A powerful marketing plan is essential for the success of any company or brand. Here is a seven-step guide to building a successful marketing plan. See the handy infographic.