It wasn't doctors or researchers who set the bar at 10,000 steps. It was a brand. But decades later, we're still counting ...

When your brand isn’t rooted in anything real, every ad, post and pitch feels a little disconnected. The customer notices it too, even if they can’t quite put their finger on why. It’s like starting a ...

Rahul Dayama shared insights on building D2C brands at the Brand World Summit 2025. He emphasised understanding platform ...

A leadership change naturally raises questions about business stability and growth, but the right PR strategy can set the new ...

Shopify reports on 8 strategies to boost customer loyalty, emphasizing subscriptions, niche marketing, personalization, and ...

New Delhi: Bikash Chowdhury has quit from his role as InMobi’s Chief Marketing Officer putting an end to a 14-year-long ...

With over 30 000 SaaS companies globally (Exploding Topics) and new ones launching daily, the competition is fierce. If ...

Primark has appointed group strategy and digital director Matt Houston to the role of chief customer and digital officer, ...

Marketing Strategy - How do you unify efforts with different team members, initiatives, and strategies for your blog, email, and social media marketing? You need a content strategy that accounts for ...

In 2025, the realm of business is incredibly competitive, with more and more companies fighting for space in an overcrowded market. This is why many business owners turn to smart marketing strategies ...

Haleon – a global consumer health leader operating in 170+ countries – faced the growing complexity of marketing governance ...