Recommended for pages using either the Landing Page or Full Width page layouts, this content type allows you to promote a single call to action visually, like marketing messages, campaigns, and ...

Believe it or not, banner ads remain the most effective ad format. AppNexus took a snapshot of the marketing world based on vendors' users' views, providing insight into what is working, and what is ...

From digital to traditional media, a few creative ideas to celebrate your brand’s milestones can go a long way—while having fun, too!

While banner advertising ideally generates immediate sales, its role in building brand recognition makes the ads a useful marketing tool even when Web surfers don't click the banner.

Matt Plumb has been named Vice President, Marketing, Retail Banners, leading shopper-focused marketing strategies for SpartanNash’s portfolio of nearly 200 Company-operated retail stores and ...

Today we feature the first-ever banner ad, which appeared on Wired magazine’s website hotwired.com on October 27, 1994, as our marketing moment.

To emphasize the point that its furniture and other products help you to save space, the Swedish retailer has squeezed an entire store—some 2,800 products—inside a 300-by-250-pixel banner ad.

Marketing Strategy - Internet advertising and banner ads are in the news these days. Here's an article we ran last year that gives our opinion on this hot topic.