Jaguar Land Rover (JLR) has unveiled a new logo for its Range Rover marque—marking the first time the luxury SUV brand has ...

The logo touch-up includes thicker lettering on "Walmart" and broader stems for the yellow sunlike spark graphic that goes with it, one that is playing an ever greater role in its marketing.

Volkswagen AG plans to tweak the namesake VW brand’s logo for the first time since 2012, as it prepares for the electric-car era and tries to burnish an image tarnished by the diesel-cheating ...

This is only the fifth logo change in 113 years, Wahl said. The last time GM changed its logo was in 1964. GM said the new identity extends to its technology "brands," such as its proprietary ...

Rebranding Is More Than a New Logo and Some Marketing. ... Successful rebrands change external perceptions, but they start with changing internal practices. In the mid-1980s, ...

Billionaire Elon Musk risks a significant marketing blunder with his controversial decision to ditch Twitter’s iconic blue bird branding in favor of a generic-looking “X” logo – with one ...

Dive Insight: Logo changes, especially for logos tied to a brand's identity, don't always go over well with consumers — recall the backlash over Uber's recent app icon change.Mere hours after ...

Today, Mastercard unveiled a new logo. Ahead of this change, I had the chance to talk with Raja Rajamannar, Mastercard Chief Marketing and Communications Officer, to get the story behind the change.

FSU's marketing team has been working on the rebranding for over a year, and the new logo was made official July 1.

Max's chief marketing officer breaks down plans for new service ahead of launch. ... but also signaling clear change through both the design, the logo, the color templates and everything else.

Elon Musk said on Sunday he was looking to change Twitter’s logo, tweeting: “And soon we shall bid adieu to the Twitter brand and, gradually, all the birds.” In a post on the site at 12:06 a ...

Months of consumer feedback went into Wendy’s first logo change since 1983. The Logo switch is only the fifth for the company since Dave Thomas founded Wendy’s in 1969. The new logo is the latest ...