A recent McKinsey report surveying C-suite-level marketing and growth officers from CPG and retail companies revealed what the industry has known for some time: the purview of the CMO has expanded… ...

Eight out of 10 found measuring performance marketing key, but only four out of 10 said their businesses were “mature” enough to handle it. Delivering growth becomes more challenging with new ...

The new research ‘Connecting for growth: A makeover for your marketing operating model’, explores the strategic, technological, operational, and performance-related gaps that consumer CMOs need to ...

And if McKinsey is correct, by 2027, 75% of S&P companies will succumb to extinction. The threat of early death brings increased urgency to how companies can avoid short- and long-term hazards and ...

FGS Global, which grew into one of the world’s biggest corporate communications firms through a series of mergers, has hired management consultancy McKinsey & Co. to advise on its growth ...

Each of the seven ideas below comes from McKinsey's study, "From tailwinds to crosscurrents: Resilient growth in wealth management."For a look at other recent research on strategic priorities for ...

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Specifically, both B2C and B2B companies who view ...