Over a third of senior leaders also admit not always understanding the connection between campaign analysis and future ...

After nearly 20 years, the agency will no longer require passengers to remove their shoes during security screenings, effective immediately.

HB 1056, filed by State Rep. Mark Dorazio, R-San Antonio, requires the state comptroller “to establish and issue a currency ...

Google’s Zanele Matlala is the YouTube lead for Africa who plans and optimises end-to-end video solutions for marketing teams ...

SEO progress tracking is crucial for effective online marketing strategies. This article presents practical methods and tools ...

Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s ...

Consider these factors when determining how to measure the ROI and effectiveness of your B2B influencer marketing campaigns.

Experts in Ghana’s oil and gas industry have emphasised the urgent need for comprehensive and systematic reforms to address ...

DoubleVerify and IAS have launched separate tools that measure attention on Snapchat. DV Authentic Attention for Social will ...

Opinion: The extent to which the U.S. is reaping benefits from supposedly agile contract instruments is mostly anecdotal, ...

Controversy erupted at the Measure G task force meeting when one member said it is flawed, needs fixing or should be repealed ...