The Air Jordan 3 is an unimpeachable sneaker. It marked the start of a long partnership between the greatest basketball ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

Michael Nietzel is president emeritus of Missouri State University. A Forbes contributor since 2019, he writes about higher education. After earning his B.A. from Wheaton College (Illinois), he ...

NBA Commissioner David Stern banned the Air Jordan 1, citing rule violations, but privately requested an autographed pair for ...

The world of basketball footwear is undeniably ever-evolving, and throw a pair of Jordan basketball shoes into the mix and you've got yourself some strong, durable, and revered kicks.

Till date, the Air Jordan 1 "Bred" sneakers remains one of the most recognizable shoes in the history of sneaker industry across the globe.

Sheppard began his rookie season by wearing a respectable rotation of Kobe Bryant's retro basketball shoes. The 20-year-old has worn the Nike Kobe 4 "Mambacita" as well as the Nike Kobe 6 in the ...

Throughout the brand's nearly 40-year history, Michael Jordan and Nike, Inc.'s Air Jordan line has produced countless sneakers that helped shape the modern athletic footwear market. Yet, despite a ...

Michael Keaton has a frank message for men backing Donald Trump and his MAGA cheerleader, Elon Musk. In a recent video shared to Instagram, Keaton addressed Trump and Musk supporters — “guys m ...