These mid-funnel campaigns focused on consideration need to focus on metrics that capture more than just immediate reactions. For example, a tech brand might use YouTube to showcase product demos ...

For instance, if a CTV campaign shows the highest purchase intent lift with a frequency of two to three times per week, brands can adjust frequency settings for the rest of their campaign. Mid funnel: ...

Brand or demand? Why not both? Learn how integrated strategies can boost trust, drive action and maximize your marketing ROI.

Traditional keyword targeting misses the deeper context of user intent, leading to wasted spend. IntentGPT uses large ...

A new study examines the impacts on website traffic and online brand searches. Cash App, Instacart, Canva and MGM+ are among 230 first-time tv advertisers spotlighted. The post VAB: First-Time TV ...

Funnel, the proven AI-infused CRM, today announced its 2024 highlights. Throughout the past year, Funnel continued to innovate and disrupt the multifamily industry through partnerships with ...

Additionally, 87% of those surveyed said organic social helps upper-funnel objects, 84% say it supports mid-funnel objects and 48% say it has lower-funnel impacts. Small content, large scale. Organic ...

Amazon Advertising Revenue Surges to $17.3B as ‘Thursday Night Football’ Sets Streaming Records. The tech giant's ad revenue grew by 18 percent in its latest quarter, as did overall sales and ...

Simultaneously, TikTok has launched its new Brand Consideration campaign objective across APAC, giving advertisers a way to scale mid-funnel engagement and turn product curiosity into purchase intent.

Mid-funnel (Evaluation): Leads in the evaluation stage have a clear understanding of their need or problem, and they are researching and comparing possible solutions. Content should be provided in a ...

Funnel hosted its first-ever Forum, bringing together believers in a better operating model. Representing 2.5 million units across 49 property management companies, including 28 NMHC Top 50 owners ...