Traditional keyword targeting misses the deeper context of user intent, leading to wasted spend. IntentGPT uses large ...

There are almost 20,000 new PC games hitting Steam every year. How do you find the gold ind the dross? This website is ...

While some stakeholders say Amazon Prime Video Ads can boost relatable communication and foster brand affinity with a suite ...

Influencer marketing has reached a critical juncture in 2025, with measurement challenges now representing the primary threat ...

Today’s AI search agents, think ChatGPT, Perplexity and Google’s Search Generative Experience (SGE), go beyond serving links.

AI-powered chatbots enable real-time lead capture, qualification, and conversion, transforming demand generation with instant ...

Michelle Urwin, Chief Marketing Officer of Skai, joined Sarah Sluis at Cannes Lions 2025 to share the biggest shifts in ...

Taobao Instant Commerce, Alibaba’s push into on-demand retail, unveiled a RMB 50 billion ($6.98 billion) subsidy initiative ...

Want better ROAS from Performance Max? This audit checklist gives you the levers to pull – across campaigns, creatives, and ...