By making the most of data-driven metrics and diagnostic tools, companies can create a more efficient and effective sales ...

AI Across the Funnel: Precision at Every Stage While AI is transforming creative measurement, it’s important to remember that the fundamentals of marketing remain unchanged.

AUSTIN, Texas, May 29, 2025 /PRNewswire/ -- Orange 142, a division of Direct Digital Holdings (DRCT) and a leader in digital marketing for mid-market brands, today released a new best practices ...

Simultaneously, TikTok has launched its new Brand Consideration campaign objective across APAC, giving advertisers a way to scale mid-funnel engagement and turn product curiosity into purchase intent.

Editor’s Note: The Honest Kitchen, a 23-year-old pet food brand, has launched its first-ever full-funnel marketing campaign following a sizeable retail distribution increase. In a piece from Chief ...

Mid funnel: Converting interest into intent At this stage, consumers are actively seen considering their options. Measuring consideration-driven actions provides brands with a clearer signal for ...

The pendulum swings back: Full-funnel rebalance Unsurprisingly, performance marketing quickly became the CMO’s favorite child. With its promise of trackable results and immediate impact, performance ...

Effective B2B lead generation with Microsoft Ads depends on more than good targeting. The success of your funnel is shaped by the ads you write, the pages you build and the offers you present. These ...

If you’re running a small to mid-sized B2B business, you’ve likely felt the ripple effects of a seismic shift in buyer behavior. Gone are the days when sales teams controlled the majority of the buyer ...