These mid-funnel campaigns focused on consideration need to focus on metrics that capture more than just immediate reactions. For example, a tech brand might use YouTube to showcase product demos ...

For instance, if a CTV campaign shows the highest purchase intent lift with a frequency of two to three times per week, brands can adjust frequency settings for the rest of their campaign. Mid funnel: ...

A new study examines the impacts on website traffic and online brand searches. Cash App, Instacart, Canva and MGM+ are among 230 first-time tv advertisers spotlighted. The post VAB: First-Time TV ...

Simultaneously, TikTok has launched its new Brand Consideration campaign objective across APAC, giving advertisers a way to scale mid-funnel engagement and turn product curiosity into purchase intent.

Additionally, 87% of those surveyed said organic social helps upper-funnel objects, 84% say it supports mid-funnel objects and 48% say it has lower-funnel impacts. Small content, large scale. Organic ...