Burger King’s identity is getting a whopper of a refresh, with its first new logo in more than 20 years.

Considerations Minimalism in advertising does not represent a cure-all, especially with branding elements, such as logos.

Range Rover has revealed its first official logo, marking a fresh start as it enters the EV era. The Range Rover, long known for its luxury since 1970, is updating its image for the EV era with a new ...

Pepsi unveiled a new logo on Tuesday, which appears to take inspiration from its 1990s design amid a surging nostalgia for the era thanks to Gen Z.

The familiar Ubisoft logo has undergone a makeover, with the blue swirl being replaced by a much more minimalistic and flat white logo. The change arrives nine years after the last logo change.

Fans were generally not happy with the minimalistic new logo. Change is difficult for sports fans, but especially when the logo is so dramatically different than what it previously was.

The success of a logo will likely have an impact on the success of a business.

The updated logo ditches the word “pizza” and removes the green border around “Papa John’s.” Instead, it just says “Papa Johns” in block red letters.

The new logo will also accompany a brand-wide refresh for Intel, with a more minimalist design for everything from Intel’s Xeon servers to its Optane memory chips.

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