Vision is the picture. Mission is the road map to get there. Purpose is the feeling that everyone, from the CEO to the janitor, has when you accomplish what you set out to do.

To make your mission, vision and values stick, you first have to make them memorable. While knowing the company vision and mission is important to understand where the business wants to head, core ...

A mission is a statement of why an organization exists. It should be short and very clear. Even big companies have mission and vision issues. Take The Walt Disney Company. Disney used to have a ...

What is the vision or purpose of your school? Educator Ben Owens shares tips to create a genuine, powerful, and shared mission statement.