What do Amazon, Baskin-Robbins and Toblerone have in common? They all have hidden messages in their logos. Here's what they ...

By Alli Rosenbloom, CNN (CNN) — Jesse Tyler Ferguson is opening up about some criticism he received while playing a gay character on “Modern Family” that hit particularly close to home ...

Same lowercase fonts. Same pastel packs. Same launch template. When the entire identity is borrowed, how long will it be before the consumer notices? Justan aesthetics ≠ brand story.