Google has added AI Max to the search match types in the Google Ads interface. If you click on the Keywords tab in the Google Ads console, and then segment by "Search terms match type" you should see ...

Google Ads’ new AI Max match type gives advertisers visibility into automated search performance, enabling clearer ...

Google's latest proposal to EU regulators could reshape how search results are displayed, with potential ripple effects for ...

Today’s AI search agents, think ChatGPT, Perplexity and Google’s Search Generative Experience (SGE), go beyond serving links.

() - Omnipresent digital advertising that appears in search results, on websites, in social media feeds, and as commercial ...