Google has added AI Max to the search match types in the Google Ads interface. If you click on the Keywords tab in the Google Ads console, and then segment by "Search terms match type" you should see ...

Google Ads’ new AI Max match type gives advertisers visibility into automated search performance, enabling clearer ...

Google's latest proposal to EU regulators could reshape how search results are displayed, with potential ripple effects for ...

() - Omnipresent digital advertising that appears in search results, on websites, in social media feeds, and as commercial ...

Google Ads lets you A/B test broad match keywords within a single Smart Bidding campaign, eliminating the need for duplicated ...

Shelley Walsh interviews Cindy Krum on Google’s AI-first future, where journeys matter more than queries, and ads are still ...

Netpulse AG has rolled out its new AI-powered SEO and AI-integrated Google Ads services. This Swiss digital marketing agency ...

Google's AI Mode uses memory and context to deliver answers. Here’s what it means for advertising, targeting, and conversion.

In the competitive landscape of digital advertising, where vast investments are made with limited visibility into true return on investment, Saurabh Mittal's groundbreaking work on measuring ...

Saudi Arabia’s new artificial intelligence company, Humain, has formed a division to work on advertising, video games and film, as the kingdom strives to become a global leader in technology.

Google seems to be testing a new way to preview ads within Google Search, specifically promotions. There is a new "Promotion Preview" tool that shows what your promotion will look like on Google ...