Bentley has updated its emblem for just the fifth time since its founding in 1919, and without breaking hard from 106 years ...

A business logo appears on all of the company letterhead, communications, marketing and advertising pieces of a business as a graphic representation or symbol for the company. Essentially, the ...

Some company logos convey a message with no words or explanation required, such as Mr. Clean, who represents strength. Others are fun or memorable once consumers associate the logo with a ...

Yesterday, when I was writing about Bentley’s logo re-design, I used the Ford logo as an example of just how long-lived ...

Starting a new business or trying to stay relevant in the public is difficult without great branding. That’s where a great ...

The post-merger logo combines the Paramount and Skydance logos, with the result having much in common with logomarks in finance. Paramount Global is officially merging with the production company ...

Dallas has been using its logo for around 50 years, while a local apparel company, Triple D Gear, has been using a similar logo for 16 years.Now the city wants a federal judge to put a stop to the ...

Walmart last tweaked its logo in 2008, when it dropped the star used between Wal and Mart and combined the words into one. The new identity was tied with a period of slumping sales for the company ...

The Connecticut company’s long-lived logo is now getting a new look tailored for the future and the dramatic shift to digital communication, including the smartphone and watch.