Most marketing measurement models operate on a simple assumption: effects are additive.  Campaign A drives 100 leads, Campaign B drives 200, so the total impact is 300.  But in reality, ...

Gov. Ron DeSantis is on track to execute more prisoners than any governor in Florida history. We don’t defend the heinous nature of the crimes that land prisoners on death row, but we take ex… ...

Prime Video's Butterfly is based on BOOM! Studios' graphic novel series of the same name by Arash Amel, and it is a "character-driven spy-thriller that explores family dynamics within the ...