The Super Bowl logo conspiracy theory proposes that the colors in the logo predict which teams will play against each other in the championship NFL playoff game and that the NFL controls the outcome. Theorists suggest the NFL is scripted for revenue purposes.

The NFL had used unique, original logos for each Super Bowl in the past that often pertained to the game’s host city. That only

Conspiracy theorists got it right and the color of the Super Bowl logo ended up deciding the two teams who made it to Super Bowl LIX.

For the first two years of the new generation of Super Bowl logos, the colors on the logo have lined up with the game’s eventual matchup — Bengals vs. Rams and then Chiefs vs. Eagles. That streak only ended last season when the Ravens lost to the Chiefs in AFC title game, but we came awfully close to three in a row.

The Kansas City Chiefs revealed on Tuesday that they will wear their white away jerseys when they seek an unprecedented third consecutive Super Bowl title on Feb. 9 against the green-clad Philadelphia Eagles in New Orleans.

A prominent social media conspiracy theory has resurfaced as Super Bowl LIX looms, and many people are wondering what the “Super Bowl Logo Theory” is. There has been a rise in social media posts on X mentioning the “Super Bowl Logo Theory.