That Chain Store Age article says that, on average, you’ll pay $2 more per item if you chose the name brand vs the store brand. Hey, that $2 can add up over a typical shopping trip.

Regardless of where you live in the U.S., chances are you stand in the grocery aisle, price-comparing generic items to name brand ones. You’re not alone, either. Private-label brand sales ...

Store brands – even in the more premium category – are generally less expensive to the consumer than name brands. UNFI says it can do that by keeping costs down.

Store brands vs. name brands. Consumer Reports . Mon, Sep 13, 2010, 3:00 AM. Orange juice. Verdict: Store brand Both products have a distinct orange flavor and are moderately sweet, but our ...

Still, Swanson doesn’t expect shoppers’ diminishing brand loyalty or hunt for low prices to push name-brand products off ...

The store brand may closely resemble an advertised brand product but just be a name you aren't familiar with. Generic product packaging is usually much more plain. A can of soda might just be ...

Store brands have come a long way since the 1980s, and are much better quality. But in some cases, their prices may not be much lower than the big name brands.

Regardless of where you live in the U.S., chances are you stand in the grocery aisle, price-comparing generic items to name brand ones. You’re not alone, either. Private-label brand sales ...