From micro-influencer incomes to campaign KPIs, Kofluence's Sreeram Reddy Vanga offers an inside look at how India's booming ...

Short-form video has emerged as the most preferred format for monetisation. It is expected that short-form ad spending will ...

As AI storytelling explodes in reach and realism, a new frontier is emerging—one where the past is remixed for the algorithm, ...

In summary, a TikTok ban would be a shock to the system: creators would have to scramble to relocate their communities, and ...

Photothermal AFM-IR offers detailed insights into polymer chemistry, aiding in the identification and quantification of ...

In the era of AI-generated content and ultra-niche micro-audiences, you might think follower count has lost its shine. B ...

Influencer marketing platform market delivers US$ 6.50 returns per dollar invested, with 92% of brands adopting AI-driven ...

AFM-IR technology provides critical data on polymer compositions and properties, supporting the development of advanced ...

Italy’s influencer marketing sector, valued at $459.64 million in 2024, is expected to reach $540.75 million in 2025 and ...

For brands, the takeaway is clear: a well-matched YouTube influencer can deliver not just eyeballs but true believers. When a ...

Political content accounted for over 30% of influencer-driven interactions in India, while cricketers like Hardik Pandya and ...