A gaming mascot can't just be a recognizable character for people who already follow games—they need to break into the mainstream. (Image credit: Microsoft) Then 15 years passed without a new ...

Whether Mario, Crash Bandicoot, or Sonic the Hedgehog, the '90s manifested plenty of gaming mascots, but a particularly bizarre one gained a cult following. Over the years countless characters ...

Once considered niche entertainers, gaming influencers have become central figures in many brands’ marketing strategies. The global games market generated $177.9 billion in 2024, making gaming a ...

Franklin (Felix Avitia) gets all the attention from the cheerleading team in this new still from tonight's episode of Gamer's Guide To Pretty Much Everything.… ...