Nike went back to its roots, doing real brand-led communication and focusing on that 'Winning is not for everyone'. Adidas abandoned its 20-year-old 'Impossible Is Nothing' concept and launched ...

Nike, for the first time, is using #justdoit on its social media channels. ... Under Armour's "Protect This House" and adidas' "Impossible is Nothing" echo some of the same qualities, ...

And now it is clear that Adidas is moving on from the 20-year-old ‘Impossible Is Nothing’ tagline in favor of the much softer ‘You Got This’, a campaign focused on defeating one’s doubts.

Nike is unveiling its latest summer campaign featuring a collective of the world’s greatest athletes, to celebrate the voice of athletes and highlight their unapologetic views of victory.

Deion Sanders, Nike reunite for Air Diamond Turf sneakers: 'Nothing is new under the sun' The new Deion Sanders Nike Air Diamond Turf 1 sneakers are sold out at various retailers, so buying them ...