Since 2017, Grammy-nominated rapper Travis Scott has partnered with sports apparel company Nike and Jordan Brand on a line of ...

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Nike scored a trademark win last Thursday in a New Jersey federal case against “Air Global” sneakers that look strikingly ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

The rift between the two companies dates back to February 2022, when Nike filed a lawsuit against StockX for the latter’s ...

The collaboration of Fortnite x Nike was launched officially on November 13, 2024. It was a part of the popular game's Fortnite Chapter 2 Remix update.

Closing the week is the return of one of the greatest Jordan 4 colorways of all time: the Fear. The sneaker features a ...

ESPN.com recently put together a list of all the players who have ever had their own signature shoes, and it was beautiful, ...

The Nike Air Jordan 11 "Bred Velvet" sneakers campaign dropped on November 8, and fans are going ballistic. The kicks are ...