With the key NBA renewal, Nike maintains its dominance in the US sports market as it also serves as the official uniform ...

A new collaborator is coming to the LeBron James’s soon-to-be-launched 22nd second sneaker, and it’s made for those have ...

Nike has reached a 12-year contract extension agreement with the NBA and WNBA as their exclusive on-court uniform and apparel ...

The NBA season tips off next week, which means it is time for Los Angeles Lakers forward LeBron James to unveil his latest signature sneaker. Today, Nike officially launched James' 22nd signature ...

James, 30, signed a seven-year, $90 million contract with Nike before he was drafted by the Cleveland Cavaliers in 2003. In 2010, James resigned with Nike and reportedly earned as much as $30 ...

Shedeur Sanders made college football fans' hearts swell with pride after becoming college football's representative in Beats ...

The only high school athlete on this list, Bryce James is the younger son of LeBron James ... has gotten the attention of ...

Ackman’s investment strategy focuses on holding a limited number of companies, mostly eight to 12 ... elite sponsors, including LeBron James, Michael Jordan, Caitlin Clark, and numerous others ...

Son of the 4x NBA champ LeBron James, Bryce James also belongs ... Furthermore, when he came against the eventual champions Nightrydas Elite, James scored 12 points. While James did not have ...

Roth joined Athlon Sports for a wide-ranging chat earlier this month about the state of college football, his personal move from the Pac-12 to the Big Ten, his advice to elite quarterbacks and more.

A few wore sweatpants, and at first glance, a couple wore Nike-issued Pistons hoodies ... one of the most successful seasons without LeBron James on the roster in Cleveland Cavaliers history.

Nike has reached a 12-year contract extension agreement with ... accessible to youth of all backgrounds and abilities. The Nike Elite Youth Basketball League (EYBL) will also benefit from the ...