Los Angeles Lakers megastar LeBron James has always been more than a basketball player ... Dunkin' Brands, Intel, Kia, ...

Kobe Bryant's sixth signature sneaker is arguably one of the most popular shoes of the late NBA legend's long-running Nike ...

Nike reintroduces fan-favorite colorways with the Jordan Spizike Low in classic Flint Grey and the LeBron Witness 8 in a ...

LOS ANGELES — The James family made history Tuesday night with the patriarch, LeBron James, and his eldest son, Bronny, appearing in the same regular-season game, marking the first time a father-son ...

LeBron and Bronny James make NBA history in the Lakers' season-opening win as Anthony Davis dominates Minnesota.

The Jameses, who both play for the L.A. Lakers, shared the court for several minutes on the NBA's opening night. They join a ...

The Lakers started the second quarter on a 29-12 run, with LeBron and Bronny entering with ... The baseball slugger spoke ...

And he wanted to continue to play basketball.” Before the game, Nike released a commercial in which LeBron filled Bronny’s car with Fruity Pebbles cereal in a bit of rookie hazing.

With exactly four minutes left in the second quarter -- after a 29-12 run by the Lakers gave ... to as "PE" in the sneaker community) of the Nike LeBron NXXT Gen AMPD -- his No. 9 was stitched ...

From spot-shooting routines to light family hazing to an early mentor, here are the key moments from inside the Lakers that ...

LeBron and Bronny checked into the game together with four minutes left in the second quarter, prompting a big ovation from ...

Anthony Davis leads the Lakers with 12 points, while Rui Hachimura has ... Well, as scripted by Nike, at least. The footwear and apparel company released a spot featuring LeBron and Bronny on the day ...