PORT TOWNSEND — Port of Port Townsend Commissioners approved an updated strategic plan that was created with the assistance of a committee composed of 12 community members and stakeholders who met ...

Firms do not want to go blindly into the social media world, they should develop a social media plan which helps them set ...

The marketing measurement plan gathers inputs from – and is reviewed by – multiple stakeholders across the team. So, there’s less likelihood of discovering gaps down the road. 3.

Most businesspeople intuitively know that the key to successful marketing is having a marketing plan—a blueprint for action. However, many companies operate without one, focusing instead on the issues ...

Everyone has heard the saying ‘without a plan, you plan to fail’, right? And this rings especially true when it comes to a company’s sales and marketing plans. Put in place to outline specific goals ...

A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this plan in writing gets your entire team on the same page, working toward common goals.

1. SMART Objectives for Online Marketing From organic search traffic to social media engagement, the internet is a huge source of potential new customers. Here are four SMART marketing objectives ...

Its primary purpose is to reduce complex topics and projects within your greater marketing plan to the basics and show your short-term and long-term goals. In one or two pages, it describes the key ...

These topics should cover various aspects of digital marketing, such as SEO, social media marketing, content marketing, PPC advertising, etc. 3. Content Creation and Optimization ...