The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

No one cares that your airline logo has ... design. The logo is the last thing I do when designing a brand. I’ve repositioned it from the cornerstone of a company’s brand to just one ...

A logo -- a small symbol or design used in business marketing -- is usually one of the first visual symbols a company develops in the early stages of planning.

2. Font Selection. Much like picking the right color scheme, selecting a font for your logo is another key step in this process. This process can be time consuming, but it is very important.

Netflix's logo has changed just a few times in its 25-year history, and the first one looked nothing like what it does today. Business Insider Subscribe Newsletters ...

Apple's logo began to resemble the current design in 1977. Ernst Feix/picture alliance via Getty Images The company has kept the apple image ever since but dropped the rainbow stripes in 1998 ...

Walmart last tweaked its logo in 2008, when it dropped the star used between Wal and Mart and combined the words into one. The new identity was tied with a period of slumping sales for the company ...

Adobe has started using a new wordmark in its branding across the company’s most recent promotional videos for its generative AI apps, though it probably isn’t replacing the actual logo.

Dallas has been using its logo for around 50 years and wants a federal judge to put a stop to a local clothing company’s use of a similar branding.