The brand is following its successful installation last summer with a sleek new store to anchor its global growth, lifestyle ...

Japanese fashion brand Onitsuka Tiger has opened its first Red Concept Store in Europe in Covent Garden’s Neal Street. Launched in 2024 to mark the brand’s 75th anniversary, the concept was created to ...

To commemorate the opening, a special edition of the ‘MEXICO 66TM NM’ shoe (NIPPON MADE Series) is available exclusively at the Covent Garden store. Alongside the Red Collection which consists of ...

During my trip at the end of 2024, Onitsuka Tiger’s Mexico 66 trainers were at the peak of their popularity. These sneakers, worn by Bruce Lee in Enter the Dragon (1973) and Uma Thurman in Quentin ...

Onitsuka Tiger’s next mission was to widen the scope. There was only so much they could hang on their signature silhouette, after all. And, as Shoda points out, trends come and go.

Following last Summer’s high-profile store opening in Tokyo‘s plush shopping district of Ginza, an event we’ve covered in a previous post, Onitsuka Tiger has inaugurated a retail space on Omotesando ...

Image: Onitsuka Tiger Cody Simpson at the launch of the Onitsuka Tiger ULTI RS™ series “Wellness is becoming trendy and people are choosing better habits because people are realising it’s better and ...

Ryoji Shoda, Vice President of Onitsuka Tiger Fun fact: The signature "tiger stripes" on Onitsuka Tiger sneakers aren't just for looks—they were originally designed to give athletes extra support.

This limited-edition collection (read: get in quick) from Onitsuka Tiger is centred around unique and timeless silhouettes and made from high-quality fabrics. Taking inspiration from elements of rock ...

India's footwear market is projected to grow at a CAGR of 4.8% during 2023-2028, with volume crossing 2,225 million pairs, as per industry estimates.

To celebrate its 75th anniversary, Onitsuka Tiger is teaming up with legendary French fashion house Patou for a limited-edition, ultra-coquettecore collab.

The Onitsuka Tiger Spring Summer 2025 Yellow collection has just been unveiled, and here’s everything you need to know. For Onitsuka Tiger, this year is filled with ample celebration and triumph.