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In a crowded digital landscape, it's the brands that strike an emotional chord with customers that are best poised to win.
Everything is now opaque. Here's why marketers must shift from chasing visibility to shaping the signals models remember and infer from.
ICON plc, (NASDAQ: ICLR) a world-leading healthcare intelligence and clinical research organisation, has been honoured in the first ...
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Under30CEO on MSN17 Effective Marketing Tools for New EntrepreneursWe asked industry experts to share one platform or tool they found particularly effective for marketing their product or ...
xxii, 642 pages : 27 cm "Marketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from some of the leading researchers in Europe. The book offers students and ...
App Marketing Buyer's Guide Download our App Marketing Buyer’s Guide to learn how app marketing works, what mobile app marketers do, the best app marketing strategies, how much it costs, and, of ...
xv, 380 pages : 28 cm Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing ...
Disney Entertainment Television marketing president Shannon Ryan will receive Variety’s inaugural Entertainment Marketing Icon Award in honor of her cutting-edge campaigns during her time at Fox ...
Oreo reimagines ubiquitous internet menu icon to dole out discounts A commerce activation exclusively with Kroger offers deals to those who reimagine what is often dubbed the “hamburger menu” as “The ...
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