Outdoor advertising has been around for hundreds of years because it’s a proven method of reaching a wide audience. Even in today’s digital world, outdoor advertising is gaining new momentum ...

That is a perfect example of how outdoor advertising—aka out-of-home advertising and its latest iteration, digital-out-of-home advertising—is a powerful and influential method of marketing.

Any advertising done outdoors that publicizes your business's products and services. Types of outdoor advertising include billboards, bus benches, interiors and exteriors of buses, taxis and ...