NEW YORK: The Council of Public Relations Firms has adopted a new shorthand name – the PR Council – as well as a new logo. The group said on a Q&A section on its website that it has "frequently been ...

2. Don’t Let Critics Change Your Mind. No matter what name or logo you choose, someone will think it’s terrible. Don’t let that stop you from moving forward.

Look at your name, logo, colors, values, vision and personality as assets meant to complement each other and not in isolation. - Roshni Wijayasinha, Prosh Marketing. 11. Make It Timeless.