Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

Discover paid media strategy tips, trends and tactics for 2025. Learn how to optimize your campaigns and stay ahead in the evolving digital landscape.

When developing your paid media strategy, make sure you invest strategically. This involves selecting suitable platforms, targeting the right audience, ...

Paid media advertising strategies for PPC, display ads, branded content, and additional paid advertising channels.

Winning Gold in the Automotive category at The Drum Awards for Media 2024, Impression implemented a robust paid media strategy to drive traffic and leads for used car marketplace Motors. Here is ...

Here’s how to develop a well-planned paid media strategy: 1. Define Clear Objectives. You’ll never know if your paid media campaign is successful if you don’t know what success looks like.

That’s where paid (‘sponsored’) social media campaigns come in and help to enhance your social media strategy. Read on to learn why, when it comes to social media, you should always pay to play.

Justin Samuel. In 2025, if you’re not combining digital with traditional media, you’re leaving money on the table. Every small business in South Africa should know that there’s never been a ...

The influential Democratic PAC is spending $1 million for its first-ever “creator” program, enlisting Storr and 150 other influencers to post on social media in the 2024 election cycle ...

Paid Media Strategy in 2025: Tips, Trends & Tactics . Millions of articles, videos and social posts are published online every day. The sheer volume of content being generated means your brand ...