4. Leverage social media and paid ads to promote Merely having a perfect product ready is not enough — you need promotion to ...

JERUSALEM (AP) — Israel’s defense minister has outlined plans to pack hundreds of thousands of Palestinians into a closed ...

With Bitcoin still gaining momentum, the Trump Media and Technology Group (NASDAQ: DJT) just filed with the US SEC to bring the Truth Social Crypto Blue-Chip ETF to market. Reportedly, the ETF will ...

Alaska Airlines has a straightforward approach to measurement and attribution. The company uses Google Analytics for multi-touch and data-driven attribution, paired with media mix modeling (MMM) ...

Taken together, the 10 highest-paid executives in Houston earned $267 million last year, compared to about $235 million ...

Discover why great content goes unseen and how syndication can boost your visibility, ROI, and impact in today’s evolving ...

Every student in Oklahoma will be eating free lunch during the upcoming school year, according to a new directive sent out ...

Sensing that scaled media planning and digital advertising were the future of the industry, WPP founded GroupM in 2003 to centralize all media buying operations under one umbrella. GroupM was a ...

Audience engagement is important for this type of campaign to work. Use ideas like behind-the-scenes tours highlighting ...

When U.S. District Judge Claudia Wilken approved the multibillion-dollar House v. NCAA settlement on June 6, the world of college athletics changed forever. The settlement resolved three separate ...

Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

Damian Lillard called his Milwaukee exit “the jackpot,” signaling he plans to shape his NBA future and prove he still belongs ...