Google Ads officially completed the rollout of brand guidelines for all Performance Max (PMax) campaigns created via the UI, ...

Healthy snack brand Kind has reworked its logo and package design to boost shelf appeal, while retaining iconic assets like ...

Bruins Unveil New Brand Identity with Refreshed Logos and Uniforms The refreshed tandem of Spoked-B logos feature dark and light background iterations ...

Salvador Dalí, the iconic surrealist artist known for melting clocks and dreamlike paintings, is also the genius behind one of the most recognizable candy logos in the world — Chupa Chups.

Heart Mate Canola Oil, the country’s leading canola oil brand, isn’t just unveiling a new look — it’s reshaping how consumers experience a kitchen ...

Brand Management - Consumers in the United States and the United Kingdom say the logos of Nike, Apple, Coca-Cola, and McDonald’s are the most memorable, according to a recent report from Siegel + ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

AI is being adopted in everything from automobiles to chatbots, but AI products—like all products—will eventually fail. And how a company markets its AI systems affects the repercussions it ...

Constellation Brands on Tuesday reported quarterly earnings and revenue that missed analysts’ estimates as beer demand slid and tariffs on aluminum weighed on its profitability. Still, the ...

What is private labeling? Private labeling allows brands to outsource product sourcing and manufacturing to a third party. With private labeling, you apply the brand to the packaging only when it is ...