How corporations turn long-term relationships into NHRA racing sponsorships that benefit both sides of the equation.

Carhartt and '47 released a line of brown duck fabric hats for fans of Major League Baseball teams. Check out the Detroit ...

The Washington Nationals and AARP today announced a multi-year agreement that makes AARP the Club’s inaugural jersey patch ...

The Ottawa Senators are pleased to announce the team has partnered with Fullscript on a comprehensive, multi-year agreement to make Fullscript an Official Partner of the Ottawa Senators. A key compone ...

In a new multiyear collaboration, AARP has been named the Nationals’ first-ever jersey patch sponsor and official Community ...

OpenAI's logo is on an Indy car and Perplexity has a deal with Lewis Hamilton. How the racing industry is tapping into AI.

In a strategic move to reinforce its position as a forward-thinking organization, TRC Corporate Consulting Private Limited ...

The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

LSU has announced it will sell sponsorship patches on their iconic white jerseys. Is this an idea Texas should join in on?

A Worcestershire rugby club has announced a new kit partnership for the upcoming season. Worcester Warriors have named Grimnir LLC, a strategic crisis management consultancy, as their official kit ...

Worcester Warriors have announced that RGS Worcester's logo will appear on their playing kit, as the club's education partner.

ASUS teams with KFC China for two new menu items in its new 'Fortress of Faith' campaign, including a ROG logo burned into ...