R oughly 25 years after it launched payment processing, PayPal is “ushering in a new era for customers” with some generic ...

PayPal had a perception problem, and it wasn’t good for business. So today the company launched a new visual identity. Led by Yves Béhar and his Fuseproject team, the updated logo is the first ...

After a letter was ignored, PayPal spoke with Pandora, which indicated it was unaware of any confusion about the logo. “PayPal then wrote again and provided over 110 pages of examples of ...

Roughly 25 years after its debut, PayPal is “ushering in a new era for customers” with some generic black text. The company has a new logo, designed by Pentagram, and a new brand identity.