News

Pepsi recently confirmed it was discontinuing multiple flavors of Pepsi and Mountain Dew.
Pepsi parodies ‘Share a Coke’ after rival resurrects iconic campaign New Pepsi packaging and ads take Coke’s concept but swap out names on bottles for food pairings relevant to summer cookout season.
Limited-edition packaging swaps first names for burgers, tacos and wings as Pepsi doubles down on its Food Deserves Pepsi platform.
The Big Up campaign by Pepsi puts the spotlight on the kasi game-changers – the self-starters, side-hustlers, and visionaries who make magic with limited resources. Through social media ...
Pepsi crashes barbecues to rid them of Coke in latest stunt A new campaign insisting the soft drink goes best with grilled foods is timed to National Barbecue Day and includes a 60-second spot and an ...
The Pepsi Challenge returns this year with new players. The soda company is touring the country through October asking fans to sample Pepsi Zero Sugar and Coca-Cola Zero Sugar.
Pepsi is mounting an aggressive campaign to revive its struggling soda business as flagship cola sales fall behind Dr Pepper and overall beverage market share declines.
Pepsi’s "Where’s My Jet?" campaign went from a joke to a lawsuit. Here’s how a playful ad turned into a marketing disaster and key lessons for brands.
Pepsi is set to add language to its website clarifying they will no longer factor representation metrics into their executive compensation packages.
An unusual agreement made during the Cold War led to Pepsi receiving many submarines as a penance for selling its popular, titular soda in the USSR.