Beam Suntory Inc.'s Pinnacle vodka brand over the past year has shifted its marketing focus from adults in their twenties to a demographic that is more brand loyal and one that had been largely ...

You don't have to break the bank if you want a good quality vodka. We spoke to different experts on the best affordable vodka brands to use in your cocktails.

Champagne is the traditional celebratory libation, but executives at Beam Inc. probably toasted the company's plan to acquire the Pinnacle brand with vodka. Specifically, Pinnacle's whipped cream ...

The 70-proof liquor, made with Pinnacle Vodka and set to launch Sunday, was developed over three months after the vodka brand approached Cinnabon about co-developing a new baked-goods flavor ...

Like vodka generally, the 70-proof Pinnacle Cinnabon flavor, which sells for $12.99 per bottle, is not a particularly challenging spirit.

If you're curious about what vodka brand you need to try based on your zodiac sign, then dive right into this piece and learn about which bottle is for you.

Right out of the bottle, Pinnacle Vodka tastes remarkably close to a dirty or vermouth-forward martini. It’s salty and savory, with notes of brine, cut grass, and tree nuts.

Pinnacle Vodka dreamt up this 70 proof vodka as just one puff in a whole line of fluffy flavors, including whipped cream and key lime pie.

Beam Inc. is expected to announce Monday a deal to buy Pinnacle vodka and another brand from White Rock Distilleries Inc. for around $600 million, according to people familiar with the matter.

Pinnacle, a lower-priced value brand, is sold in 24 flavors, including apple, cotton candy, blueberry, banana, cherry and root beer. There’s also traditional, unflavored Pinnacle vodka.