Simple designs like the Apple and Instagram logos become even more minimal when rendered with a single line. Meanwhile, those ...

Could big brands save millions and help preserve the environment just by slightly changing their logos to use less ink? French designer Sylvain Boyer thinks so.

When 156 people were recently asked if they could draw some of the world’s most famous brand logos from memory, some of their re-creations were laughably off the mark.

10-30-2019 DESIGN People are hilariously bad at drawing famous logos from memory Identity designers try to create memorable images. Turns out, we are terrible at remembering even the best ones.

The Apple logo is one of the most-recognized logos in the world—but chances are you’re really, really bad at drawing it. How do we know? Science, of course. In the 1970s, scientists showed ...

Seb Lester is a United Kingdom-based illustrator, calligrapher, typeface designer and an overall artist. He also wildly impressed us with his skills in recreating famous logos using just ink and ...

Could big brands save millions and help preserve the environment just by slightly changing their logos to use less ink? French designer Sylvain Boyer thinks so.

Could big brands save millions and help preserve the environment just by slightly changing their logos to use less ink? French designer Sylvain Boyer thinks so.

Being able to recognize a logo and being able to recreate it appear to be vastly different things. Although a group of consumers recently thought they had a good grasp on the designs, expressing ...