How much private label is changing retail is hinted at by Walmart’s redesigned SuperCenter near the company’s headquarters in Arkansas, the prototype for a national rollout this year of ...

Nearly three-quarters of consumers surveyed believed they could recognize a private label when making a purchase, yet 72% ...

Private label products are also a good deal for retailers. They don’t have to split sales with name brands. And they can give house brands the best shelf real estate, because they own the shelf.

LAS VEGAS Placing private-label items in a horizontal pattern on a shelf just below national brands has resulted in a 30 percent increase in own-brand sales at Hy-Vee, according to Jon Tisch ...

Private label was on a roll pre-pandemic. Thanks to COVID-19, it’s accelerating, although a rush to comfort has sent many consumers back to big brands.

Private label’s adoption rate continues to soar as even the wealthiest consumers prioritize value, yet despite the uptick in ...

Private label brands had record sales in 2024. Private labels, like Target’s Everspring or Costco’s Kirkland, have long appealed to budget-minded shoppers, but consumers are increasingly ...

Dive Brief: With the accelerated sales growth of private-label consumer products from 2.2% in 2015 to 5.8% in 2018, and annual sales growing faster than national brand sales by a factor of four ...

Their popularity is not purely driven by price savings, as in some cases private label may no longer be the cheapest brand on display. Indeed, price rises in some categories outpace those of ...