Nike’s strategic pivot back to sport and brand marketing is beginning to show positive signs as its running division returns ...

For fresh graduates eyeing sales or marketing, understanding the core differences is crucial. Marketing focuses on brand ...

France and Germany are traditionally strong source markets for KZN’s international inbound tourism. Durban Direct expects ...

The high-level meeting chaired by the Chief Secretary to assess the initiatives of the Handicrafts and Handloom Department ...

Focused on being “irreverent and disruptive”, the American men’s personal care brand is the latest acquisition in Unilever’s ...

Through immersive events, viral social stunts, and global collaborations, Netflix is transforming Squid Game into a cultural ...

Barbie and Mattel have transformed their marketing strategy and succeeded in gaining new followers and engaging with adult ...

New Delhi: Unilever has signed an agreement to acquire US-based men’s personal care brand Dr. Squatch from growth equity firm ...

Push response with a deadline. As in most direct marketing situations, people are more apt to respond immediately when they know they have a limited time for doing so. With whatever offer you make, ...

The same tools that companies use to sell products can be used to encourage people to get vaccinated, get a colonoscopy or ...

SRT is back! Stellantis revives its legendary performance brand to unleash new high-horsepower models across Dodge, Chrysler, ...

Auburn Hills-based Stellantis has named Tim Kuniskis head of its American brands and North America marketing and retail ...