Kenvue has five brands that generate over $1 billion in sales—Johnson’s, Neutrogena, Listerine, Tylenol, and Aveeno—as well as a number of brands that generate over $400 million in sales: Nicorette, ...

Print collateral is still an important sales and marketing medium. As a marketer, you need to know how to select from wide variety of printing materials so that you have control over how you present ...

That’s why impact-based marketing hits different. These are the kinds of effective marketing campaigns that stand for something and stick with people long after they scroll past.

[1] The Marketing Rule applies to SEC-registered investment advisers. [2] The Staff noted, however, that for investment adviser materials other than private fund materials, the Marketing Rule’s ...

People designated as marketers were assigned to sales support (lead generation and trade shows, for example) or communications (advertising and promotional materials).

Jasper Jasper is an AI-powered writing tool that helps content writers and copywriters write high-quality material for social media posts, blog articles, and marketing copy.

In the high-stakes world of pharmaceutical marketing, navigating the industry's complex regulatory environment requires knowledge and precision.

Now, after a year of experimenting and working in beta, IBM itself is publicly releasing its case study for using Adobe’s Firefly generative AI platform in its marketing and advertising content ...

According to a report by The NPD Group, the market for eco-friendly promotional products is growing rapidly. In 2019, this market was worth $1.7 billion and is expected to reach $2.9 billion by ...

7 brilliant examples of how brands are using illustrations in their marketing By Margo Waldrop, Content Writer The Drum May 4, 2023 | 9 min read ...